Your beloved Coastal Grandma? She just inherited a beachfront estate in East Hampton. Suddenly she's trading her thrifted linen blazer for Loro Piana and hiring someone to document her morning beach walks. Welcome to the Hamptons aesthetic—and honestly, it's taking over TikTok faster than you can say "summer share house."
Look at this picture. Really look at it.
Heavy wool coat, proper and structured. Sheer white crochet dress underneath, literally see-through. Winter boots grounding the whole thing. Your brain just short-circuited, didn't it?
Mine did too when I first saw it. I couldn't scroll past. The image lodged itself in my mind because something about it felt fundamentally wrong — and that wrongness is exactly what makes it impossible to ignore.
Picture this: the original bohemians—artists, writers, and wanderers of 19th century Paris—owned maybe three outfits and spent their money on absinthe and revolution. Fast forward to today, and somehow we've decided that same "effortless boho" look means owning seventeen layered necklaces, nine flowing scarves, and enough printed kaftans to outfit a small music festival. We've turned anti-materialism into the most material-intensive aesthetic in fashion. The irony would be delicious if it weren't so expensive. We shared a boho capsule wardrobe guide a while back that readers absolutely loved. But look, boho's having a major moment for summer AND fall 2025, and honestly? Most of us are watching our wallets way more carefully these days. So why not figure out how...
It's 8 PM, you're in a fitting room surrounded by a graveyard of "almost right" options, and your college roommate's garden wedding is tomorrow morning. Every dress feels either too formal or too red-carpet-y, and you're starting to wonder if you should just fake the flu. I see this scenario play out with my clients constantly. After years of styling people for weddings, I've started to think that getting dressed for a wedding isn't just about picking an outfit—it's about solving a complex equation with multiple variables. Or like solving one of those word problems from high school math, except instead of trains leaving stations, you're calculating heel height versus grass density. Once you figure out the formula though? Everything...
Drop-waist dresses are having a major moment right now. They're literally everywhere this summer—I can't walk into a store without seeing at least five. But here's what everyone wants to know: can I actually pull this off? As an image consultant, I hear this question constantly. Women see these romantic, floaty pieces and think "yes!" but then... doubt creeps in.
